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·2 min read

Why we built Infield

Every CRM we tried made reps hate selling. So we built the opposite — a CRM that shuts up and lets you work.

Most CRMs were designed for managers, not reps. They want twenty fields filled out after every call. They push deals through rigid funnels. They ping you to update status bars. And they do it all on a desktop screen, so the rep in a truck ends up doing paperwork at 9 PM instead of sleeping.

We've been that rep. We've built territory on muddy job sites and gravel driveways, notepad in hand, trying to remember three meetings later what the buyer actually said.

The rep is the customer

Infield starts from a different premise: the sales rep is the customer. If they don't love the tool, it doesn't matter how pretty the pipeline dashboard looks to a VP. So we made capture the fastest thing in the app. Voice. Text. Photo. Transcribed and structured automatically, then the rep moves on.

Capture first, everything else second

Everything else — pipeline, reporting, forecasts — is downstream of capture. If capture is frictionless, every other feature actually works. If capture is painful, every other feature is fiction.

That's the bet. It's working so far.