·2 min read
Sales talk tracks vs. conversation: where CRMs go wrong
Sales talk tracks sell a product. Conversation sells a relationship. Most CRMs optimize for the wrong one — especially for field sales.
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philosophy
2 posts on philosophy.
2 posts on philosophy.
Sales talk tracks sell a product. Conversation sells a relationship. Most CRMs optimize for the wrong one — especially for field sales.
In-person sales still outperforms video in four categories of B2B selling. Here's where field wins — and why the tooling can't be the same as inside sales.